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U.S. President Barack Obama is the first president to use social media.
Candidate Barack Obama became the first president using social media as a campaign tool. He had one of the
most popular Facebook pages and Twitter accounts. His website had a social media section in which his supporters created profiles
and connected with each other. Obama’s campaign had YouTube, Flickr, LinkedIn, MySpace, and Second Life accounts.
The bottom line is your primary audience for a press release is no longer just journalists. Your audience includes
millions of people with Internet connections with access to search engines and RSS readers.
Optimize Your Campaign
Web Site: Part 1
A Search Engine Optimization For Your Campaign Web Site
- by S. L. Kraft,
2010
There’s no sense in going to the trouble of
putting a website together if you’re not going to tell people it’s there. But that’s exactly what you are
doing when you don’t optimize your website for search engines.
This paper describes how to optimize your
political campaign website for higher search engine rankings. You will learn:
• How to choose words that describe
each page of your site for best search engine rankings.
• Where to put those words in the HTML files that make up
your website.
• How to submit your site to search engines so they know your site exists.
The following sections
describe how search engines work, how to optimize your website, how people search, and how to submit your site to all the
important search engines for free.
How Search Engines Work
When someone is looking for something
on the web, they start searching by entering descriptive words into a search engine, like Google. Google matches those words
with special HTML words that describe your website content. It’s sort of a guessing game played everyday by people looking
for relevant sites. Conversely web site owners hope the right people can find them.
Search engines match people to web
sites by matching up the search words with special HTML words, called meta tags. The web site builder uses meta tags to describe
the website content. You, as the web site owner, need to pay special attention to the meta tags called title, description
and keywords. These are the ones that can put your website at the top of the search window, or bury you on the last page.
Read more of "Search Engine Optimization For Your Campaign Web Site"
Optimize Your Campaign
Web Site: Part 2
Add RSS Feed to Your Campaign Web Site
- by S. L. Kraft, 2010
There is a new crop of politicians who know how to use social networking tools
to win political campaigns. They have already changed the political landscape. You don’t have to like it, but if you
want to win elections, you’d best be one of them.
You can raise your name recognition by writing web articles and
becoming an RSS author for your campaign. You syndicate the articles automatically by adding an RSS (Really Simple Syndication)
feed to your web site.
An RSS document is called a "feed", "web feed", or "channel"; it
is a type of web feed format used to publish frequently updated information about your campaign, such as events, responses
to other candidates, position updates, news headlines, audio and video recordings.
Your followers can subscribe to updates
from your website to automatically ...
Read more of "How to Publish RSS Articles on Your Political Website"
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